JAY-Z decided Black Friday (November 24) was the ideal time to unveil three videos for three singles that appear on his latest album, 4:44. The visual for “Legacy,” which stars actors like Susan Sarandon, Ron Perlman and Jesse Williams, is a nearly 11-minute short film that takes place in a prison.
The video for “Smile” features Hov’s mother Gloria Carter, and explores her past as a young woman and mother. Clocking in at almost nine-minutes, the visual touches on Gloria’s sexuality and the realization she preferred women over men.
At the end of the video, she talks about what it was like “living in the shadow” before imploring the audience to “smile.”
Finally, the video for “Marcy Me” is the shortest of the three. It begins in a police helicopter with two officers chasing down two suspects. The helicopter spotlight suddenly shifts focus to a little boy who’s hanging out at the Marcy Houses, where JAY grew up, and is given a $100 to run to the corner store. He picks up a pack of Newports, some beer, Oreos and other types of junk food before running back to the projects, but the whole time the helicopter is following him. The visual is powerful in its brevity.
The Roc Nation mogul has already released several videos in support of 4:44, including “MaNyfaCedGod,” “Moonlight,” “Bam” featuring Damian Marley, “Kill Jay Z,” “4:44,” and “The Story of O.J.” He also enlisted Mahershala Ali and Danny Glover for “Adnis,” which appears on the physical edition of the album.
Head to TIDAL to watch all three, and check out previews of the videos above.