Eminem fans, particularly those on Reddit, are constantly searching for information about Slim Shady’s new album, Revival. Oddly enough, they may have received the most definitive detail so far from an unexpected source — Target.
A Twitter used reached out to Target, via its customer service Twitter, after obtaining a photo from a store that shows a placeholder for a deluxe edition of Eminem’s highly anticipated LP. The rep behind the Twitter account responded by stating that the company has a December 15 release date listed for Revival.
“We’re excited for the release date for this album to come,” the account tweeted. “You probably already know, this date is controlled by the record company and is subject to change. What we currently have is a street date of December 15, 2017. Thanks for connecting with us.”
We’re excited for the release date for this album to come. You probably already know, this date is controlled by the record company and is subject to change. What we currently have is a street date of December 15, 2017. Thanks for connecting with us.
— AskTarget (@AskTarget) November 25, 2017
The @AskTarget account quickly changed its tune though. When asked later for some confirmation about the release date, it was much more coy with its answer.
“Currently we don’t have an official release date, so please be sure to check back for additional details. Thanks!
A previous report by HITS Daily Double claimed Eminem’s album was expected to drop on December 8.
(The original version of this article was published on November 21, 2017 and can found below.)
Much to fans’ disappointment, November 17 came and went without Eminem’s new album, Revival. Although the date was mere speculation to begin with, it quickly circulated around the internet as that magical day Hip Hop fans would finally get a Slim Shady album, his first since 2013’s The Marshall Mathers LP 2.
Now, the same site that initially sparked the rumor is back with another projected release date for Em’s ninth studio album. According to HITS Daily Double, Revival will hit the shelves on December 8.
“U2 is now expected on 12/1 and Eminem is believed to be coming on 12/8,” the post reads.
Although Shady’s camp hasn’t confirmed a particular date, the release of Em’s latest single, “Walk On Water” featuring Beyoncé, his recent appearance on Saturday Night Live, a rare interview with Shade 45 and the limited edition “Stan” merch all indicate a project is on the horizon.
It’s difficult to determine why the rollout is taking so long, but one clever Reddit user pointed out that “Walk On Water” is no longer being promoted as Revival‘s lead single on Em’s website. On November 10, it said the song was the “first single from his forthcoming album” and now, that part has been removed from the description.
Some are speculating the team is back to the drawing board.
Whatever the case, get ready for December 8 when fans can either rejoice or be let down once again.