Instagram/@amandabatula
The rumors and hilarious comments across various online channels were immediately sparked off by the “check back tomorrow for the tea” phrase used by Amanda Batula, the new Vaseline collaborator, in a very enigmatic post, to her fans.
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The Summer House actress was the one to share the ad and she wrote, “It’s my time to shine… check back tomorrow for the tea” along with tagging Vaseline as her collaborator. Her statement led to the speculation of the fans regarding the exact nature of the partnership, as it did not provide any additional detail.
Batula is the one behind the beverage asset’s (Loverboy) full promotion, which is owned by her husband Kyle Cooke, and she has been a prominent figure in the Bravo series due to her amusing acts. The one-off collaboration with the skin care giant perplexed her followers at that time; nonetheless, most of them thought it would be fun to speculate the highs and downs of the partnership.
One user beautifully encapsulated the state of confusion that was rising by commenting, “I’m so confused but I’m here for it,” which perfectly reflected the mixed emotions surrounding the surprising partnership. Soon, the comment section was overrun with wild speculations and hilarious fantasies about the chocolate pudding that Batula might be creating with the brand.
Several users made the connection to Batula’s business empire right away; for instance, one suggested, “If it’s your own version of a Rhode lip treatment but make it Loverboy? YAS you Queen!” referring to Hailey Bieber’s trendy lip-care line and Batula’s link to the spirits brand.
There were also humorous remarks made about the possible product being a consumable one. “You’re the only person id drink vaseline for,” one dedicated fan joked, while another was just simply curious, “What on earth are we drinking,” representing the confusion of whether this collaboration would result in an edible product or something completely different.
Comments like these, that hinted at the sexual aspect of the possible product started to appear, one user stated, “My mind went right to lube,” while another had a more funny view on the matter, “there’s gonna be vaseline everywhere in the next season isn’t there,” referring to the possible effect on the story line of future Summer House episodes.
The announcement of the partnership was coupled with Batula’s personal life being a topic for striking discussions with public questioning the absence of her engagement ring. “Why did I notice no ring?” one questioner said, sparking a long discussion in the replies on whether this was a significant issue or just a marketing ploy to keep the focus on the good.
Kyle Cooke, Batula’s husband, showed support through a comment, “Hot pic ✅. Collaborating with one of the largest CPG companies in the world ✅. That’s my shorty ❤️,” which was a sign of his pride in his wife’s business success and recognition of the importance of the partnership with a large corporation like that of Vaseline’s parent company.
The announcement comes at a time when Batula is still in the process of branding her name and moving away from just being a part of reality show characters. She has already been branded with the Summer House series, yet she is slowly transitioning mainly through Loverboy to be recognized on her own in the business world. Though this partnership with Vaseline can be viewed as another step in her entrepreneurial journey, the exact parameters of the cooperation remain a mystery till tomorrow’s reveal.
Before long, people were all over the new partner. One user commented, “Perfect I just ran out!” Another one went, “I love Vaseline. I have a bathroom Vaseline, a living-room Vaseline, a bedroom Vaseline, a purse Vaseline, and a work Vaseline,” thus indicating the brand’s devoted customer base.
The Vaseline brand account in turn was very interactive and mentioned,”Can’t wait for the deets to drop queen 💙,” which made Batula’s announcement seem more official and raised the crowd’s anticipation for the product or promotion that the union would create.
With the continuous comment flow, the rapid-fire guessing went from pragmatic skincare products to more surprising ones. “Wait… can we get a lover boy flavored chapstick?!” one user inquired, indicating the possibility of a combination from both Batula’s beverage company and the skincare partnership.
An overwhelming response was received for Batula’s announcement which conveys her powerful influence and faithful followers. It is totally the audience’s choice what they want out of this new venture: a new lip-care line, a exclusive edition Vaseline jar, or something entirely unconventional; their backing has already been unambiguously stated. Tomorrow the wait is over when Batula reveals what she has co-created with the widely known skincare brand.
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Amanda Batula’s artistically devised partnership with Vaseline is not only another smart business decision for the reality star turned entrepreneur but also a testament to her undeniable skill in world hype and being able to attract her audience
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