Instagram/@amandabatula
Amanda Batula has teamed up with Vaseline to introduce the Shimmer shorty exclusive four-pack product line, which consists of three shimmer teas and one shimmer gel oil. The star of Summer House announced the collaboration that would be available on November 6 through her partner Kyle Cooke’s drinkloverboy.com, a website run by the beverage company. This is Batula’s up-to-date venture, beauty and lifestyle products market, besides reality television
Advertisement
Amanda’s revelation was immediately met with excitement by her fans, but some had questions about the products involved. In an Instagram post, the reality star was quick to highlight the “your summer shimmer lasts all year” aspect of the collection and its powerful influence on makeup lovers.
The comments included one that said “We are OBSESSED with this collab!!” and another said, “Wait I’m obsessed w this collab,” which clearly showed that the collaboration had come across a great positive reaction from a large group of fans immediately. The collaboration was the largest brand partnership for Batula, yet she has been steadily building her profile using her presence on Bravo’s Summer House, where she stars alongside her husband Kyle Cooke.
The followers were abundant with compliments for Batula regarding her looks in the promotional photos. One user commented, “The bangs are the best thing you’ve ever done.” another user praised saying, “She’s 30, flirty, and thriving.” The visual representation connected with her followers, who often comment on her stylistic choices in a similar manner as this.
On the flip side, not every response was completely positive. In response to the confusion surrounding the product mix, one follower expressed, “I have no idea what this is about, are we drinking something with Vaseline in it?” Another was rather blunt: “I love Amanda, but this campaign doesn’t make sense.” A certain product mix-up was created which resulted in a clarification appearing in the comments section, where one user eventually arrived at “And okay so you get 3 teas to drink and one gel lotion! Got it for a second I was so confused lol.”
The collaboration between Vaseline and Loverboy, Cooke’s cocktail company, represents a comical and somewhat ironic crossover of brands. A follower jokingly commented, “Mr. Kyle Batula is so lucky you’re willing to do shoots for Loverboy,” thus hinting at the family business dimension. Another user from Australia raised the issue of the products not being available in other countries when she said: “I wish this was in Australia,” while a Canadian user lamented: “Wish we could get it in Canada.”
The unique feature of the product became a topic of debate in the comments section with one humorous comment “How does (the lotion) taste?” which implied that some confusion still existed about the drinkable teas and the non-drinkable gel oil. Another user asked “I HAVE TO KNOW are the teas shimmery!!??!!” and got a confirmation from another user that yes, they were.
Most of the followers initially confused, later on, sang praises for the business twist. One such user described it as “SO SMART! What a collab” while another said “you always get it right when it comes to the branding and graphics for logos.” The collaboration is a testament to Bautila’s growing desirability in the lifestyle product market which has nothing to do with her reality TV past.
Batula’s collection launch date is November 6, which still allows her to generate the product buzz, although fans have already asked for more content, one of them said “Okay love this, but we need a lens roll dump stat” and the other one asked “Can you plz make a vid pouring and drinking the drink?” These content requests suggest that the audience is keen on the products being exhibited and demonstrated before actual purchase.
Advertisement
A partnership with an iconic brand like Vaseline is a major milestone in Batula’s entrepreneurial journey, which also encompasses her association with Loverboy and her personal brand. The audience reception was mostly positive but mixed, indicating that Her fans are not just engaged but also curious about her business activities even if they come along with some inconvenience. The Shimmer shorty collection is the realization of Batula’s attempt to promote her brand beyond the scope of reality TV as she continues to engage in product development and form brand collaborations.
About the Author
