AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed preshow his customers see before their movie by “four or five minutes.” In recent months, AMC customers have been notified on the theater chain’s online ticketing service that they should expect that the movie will start 25-30 minutes after the listed showtime. It came after AMC reached a offer with theatrical advertising company National CineMedia (NCM) to run their ads starting in July. Aron told investors and financial . . .
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