Instagram/@arianagrande
From the intimate pre-VMA preparations to the placing of finishing touches to her gorgeous glam look, Ariana Grande lent fans a rare opportunity to go behind the scenes with a detailed ‘get ready with me’ video, talking through all the personal steps and specifying products from her R.E.M. Beauty line. Taking a day off from filming brighter days altogether, the nominee for her short film made it to the awards show to express the gratitude she felt from all the support the fans have been giving her. This video initially uploaded by R.E.M. Beauty on Instagram was then re-filled with joy from the loyal fan base.
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Calling it relaxation and application of products, the video treats its viewers to everything Grande and her fans relate to. The maestro soothing applications: Grande wakes up with her dogs talking through a day of kisses, feeding, meditation, and then lets herself indulge in self-care with a bath and a face mask. As Grande HimSelf begins the face glam transformation, she informs us, “I forgot to shoot the very beginning of my makeup!” It was all about the products: Grande applied Sweetener Foundation and Sweetener Concealer, contoured her nose with a couple of shades, then layered on the Miss Mercury Highlighter Topper. The longest part of the video was Grande thoroughly singing the praises of the R.E.M. Beauty Lengthening Mascara, calling it “one of the best mascaras on God’s green earth,” gushing about the vegan formula and defining characteristics over and over again.
The comments section exploded with love and fearsome critiques, naturally. One commenter, representing a fan updates account, said: “so grateful that she used her day off from filming just to attend because she saw us voting every day. We love her so much and she always returns that love right back to us.” This really shows the sort of reciprocal relationship that exists between Grande and her fans-they see her actions as almost a reaction to their own actions.
Another comment brought another unusual bit of joy: “tolouse’s blinged-up collar!” That opened a mini-thread of others agreeing and one begging for one for their own pet, while another joked, “toulouse be like: slayyyy.” Those moments of sharing connect the fan community to Grande in the day-to-day.
A large chunk of the comments were about the calming presence of the singer. Several users stated that they could listen to her forever, with one saying, “Your voice is so soothing. I’d let you narrate my day.” Another wrote, “I love how vegan the mascara is 😌,” appreciating the ethical stance the brand holds to and Grande’s enthusiastic endorsement of it.
The international fans began becoming more vocal in demanding tour dates in their countries, with comments such as “Brasil loves you, bring the tour to us, please!” and, “Come to Chile, please! I love you!” A poetic comment in Portuguese, “mds tá mais que viva em amor,” means “omg she is more than alive in love.”
The re-upload was obviously very well received. One user commented, “I’m soooo happy this has been reuploaded again I missed this video soooo much, it’s sooo relaxing.” Another playful user warned, “vê se não apaga de novo mulher!” which translates to “See that you don’t delete it again, woman!” A testament to how much they cherish the candid accessibility of these moments.
More than merely a commercial for R.E.M. Beauty, the VMA prep video is a testament to Grande’s connection with her fans. Amidst meditating with her dogs and detailed application of her own products, Grande shares her authentic routine to create a more intimate atmosphere of mutual appreciation. Unanimous acclaim proves that her audience appreciates the beauty tips but more so the personal touch she always adds.
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It’s interesting to note the past experiences of Ariana Grande, as they often highlight her growth in the industry. This reminds many of the heartfelt moments shared during previous performances, showcasing her enduring relationship with her fans. Moreover, the stories from her manager, Scooter Braun, about the ups and downs in the beat world also enrich the narrative surrounding her journey. Lastly, the commentary from other hosts like Loni Love further illustrates how the VMAs continue to resonate with viewers.
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