Instagram/@ava_dash
Finally, Ava Dash unveils her holiday collab with Urban Outfitters, calling it nothing short of a very nice gift to her. The social media sensation announced that she will be the official Holiday Host of the brand and thus, her fans would be steered to the retailer’s gift guide which has been expertly curated.
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Ava Dash took this occasion to inform her audience of the great news by making the recent post. The post was accompanied with a humorous caption that read, ‘All you want 💋🎁 Holiday Hosts for @urbanoutfitters. Go shop our gift guide🪄🪄.’ The post was coupled with the official campaign hashtags, thus confirming her as a cheerful influencer for the retailer’s holiday season. This collaboration puts Ava Dash right in the middle of the holiday shopping season with her being the main influencer for the retailer.
The announcement was immediately seen and noticed by friends and followers. One of the first to comment and compliment was a fashion designer Rachel Roy who did give a really flattering compliment and one that was specific. Roy referred to the post where Dash had talked about her and pointed out that it was the same post in question in which she wrote, ‘Most beautiful smile, slide 2!’ This very personal commentary from a well-respected figure in the industry along with the fact that it is not overdone so, brings a fresh light to the influencer’s new venture. It is not just the case of the collaboration, but the lively charm she brings to it that makes it a captivating story.
Importantly the partnership can be a driving force for the influencer to go further and result in the creation of more quality content, getting early access to the new products and even monetizing through personal recommendations. The main reason for U.O. to have Ava Dash along with them is that of being able to cater to a market segment which is young, trendy and style conscious. This means that her involvement has been strategically chosen, hence, the interaction during the holiday sales period is going to be really high. The direct wording ‘shop our gift guide’ acts as a channel between her power and the brand’s commercial goals.
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Partnerships of this nature are not only a great triumph but also suggest a very high level of trust between the influencer and the brand. It is not just a paid post; Dash is the company’s seasonal identity. The holiday campaign has already begun with Ava Dash being the host for Urban Outfitters. She also recently shared her secret for Fashion Week radiant skin and her skincare routine for acne-prone skin.
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