Cracker Barrel is making waves again, this time not just over a logo change. After facing intense backlash for its short-lived logo redesign, the company has also quietly removed key web pages supporting Pride and diversity efforts.
Archived versions of the site show that Cracker Barrel once featured a dedicated “Pride page” detailing its LGBTQ+ Alliance and participation in Nashville Pride parades. A separate diversity and inclusion page also highlighted goals to “recruit and advance strong, racially and ethnically diverse talent.”
Another section of the site is used to promote employee-led groups for Black, Hispanic, LGBTQ+, and neurodivergent employees. That’s gone too.
A Cracker Barrel spokesperson told CNN, “We recently made updates to the Cracker Barrel website, including adding new content and removing out-of-date content.” As for the employee groups, the company explained it made changes to “focus all sponsorships or events on our corporate giving initiatives: addressing food insecurity, supporting community needs through food, and reducing food waste.”
The quiet content removals come as DEI and LGBTQ+ programs continue to face pushback from conservative figures. Even President Trump called out Cracker Barrel’s logo change, later taking credit for the company’s return to its classic design.
Cracker Barrel has not commented on whether these employee programs are still active or if they were dissolved completely.
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