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Craig Conover has launched a new Modern Pillow Collection for Sewing Down South, and it came with an inspiring quote from Julia Child. The Southern Charm star gives a peek into the warehouse to show some various patterns that can very well combine.
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Individually cast, one pillow at a time, Craig Conover is building his empire. The Southern Charm star-entrepreneur drop-kicked the new Modern Collection for Sewing Down South, and he is making it very clear that this is not some pastime for him. His most recent Instagram announcement carries some serious inspiration; he shares: “Julia Child wasn’t always Julia Child.” In brief: Great things take time.
The video paints Conover amidst towering stacks of pillows in his warehouse. Happy place for him, that: he shows off the Mod Dot, Mod Geo, and Mod Home pillows that constitute the new collection. One neat trick in this launch is the coordinated color scheme. Conover explains and shows in the video: “Look how all of these beautifully stack together.” The patterns complement one another no matter which combinations are chosen by the buyers. He has thought of the finer details: two different sizes are offered, which can be stacked doubly for maximum enjoyment.
Instantly, the people’s reaction poured forth, mostly with a roar of approval. Most present echoed one comment submitted to the effect that “Craig becoming the next Martha Stewart and I’m here for it.” This was a statement that Conover himself lauded, saying it was “part of the dream,” clearly taking to heart the encouragement. This exchange only serves to highlight who the reality star has become, moving on from his past days of being on television into an actual enterprise endearing to him.
Plugging an earlier-mode of cynical commentary: “When his friend ‘Cameron’ laughed at him for this endeavor. Who’s laughing today?!” This reference from earlier seasons of ‘Southern Charm’ paints a bit of a backdrop on the journey Conover has taken in transforming what some may have written off as a bit of an eccentric hobby into a bona fide business. According to another comment, even just the warehouse alone looks pretty impressive and should give some hints as to the scope of the operation.
A couple of striking designs from the collection drew the followers’ attention. One singled out “Buffalo checkered pattern” as the favorite; another said cheekily, “Scrumptious. Your home decor is cute too,” the cheeky emoji implying very well that maybe Conover himself was a part of the charm. Practical questions show a sure sign of brand growth-someone asked about Halloween pillows; another asked about green options-to which Conover replied, “coming!”
Even the packaging doesn’t avoid a few admiring glances, with one observer commenting, “Damn boy even your pallets look cute,” to which Conover responded, “a high compliment” that he gladly would accept. The attention to detail likewise erupts in almost every aspect of the business.
Perhaps even more telling is another saying, “His love for pillows makes him cuter,” implying that Conover’s sincere love for his products is part of the reason the brand is able to connect with customers. It’s a brand that is not just about home decor, but also about supporting someone who really cares about what they create.
One more milestone remains for Sewing Down South to celebrate, having grown all the way from a personal sewing project for Conover to a full-fledged home decor brand. The Modern Collection, with its coordinated patterns, multi-size options, and well-thought-out design that allows for mixing and matching, shows just how far the business has come. The brand is still very much about community engagement with one follower already ready to “shop more” and Conover jokingly mentioning trading “a pint for a pillow.” Taylor Ann Green has also been making recent announcements.
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Craig Conover’s pillow business stands as a testimony that sometimes the strangest passions can become wildly successful. Very few can even come close to emulating a life path of Transforming TV personality into a decor Entrepreneur. Leva Bonaparte is another cast member who has been open about her business journey.
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