Instagram/@georginamazzeo
The post of Georgina Mazzeo‘s Luli Fama swimwear is workouts and dance on beaches with bikinis; however, the post’s comments opened a different dialogue on vegan activism.
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On Instagram, influencer and model Georgina Mazzeo designate the physique of Luli Fama swimwear’s Gonzalo Mazzeo in white. Her Instagram story captured the moment, stating, “Because today calls for a mini beach dance 🥰,” while her hashtag game (@lulifamaswimwear, #lulibabe, #ad) was strong, signaling a sponsorship offer. The carefree atmosphere of the post featuring the video “les meis” (the girls) served as a successful promotion for the Luli Fama swimwear brand.
Most followers seemed to appreciate the post and replied with wholesome remarks such as “White looks sooo good on you!” and “main feed only energy.” While others chimed in with wholesome responses, one outlier’s strange and long vegan activism argument began to silence the rest of the comments.
On the name soueuaquimesmo, the user posted seen to stream comments to the post expounding on the dedication to strict veganism from antiquity, the Bible, to even modern times. One of her incendiary rants concerning ancient foxhole vegetarian position opened with “GO VEGAN 💚 ‘Bem-Aventurados os mansos de coração…’” (Veganos), focussing in an tone trying to arcade sarcastically referencing Christ to virange twist ‘GO VEGAN 💚’. The English portion of the comment continued with “Animals are my friends, and I don’t eat my friends! George Bernard Shaw, Irish writer (1856-1950).”
From there, the user delivered wordy, multiparagraph comments that attempted to cite people like Leonardo da Vinci and Nikola Tesla, who, in her words, were proponents of veganism and animal rights. The user recycled the theme of quoting absurdly with a statement reporting and multiplying “It might take some time, but most likely we will at some point look back and say ‘Good Lord, you believe that in 20th century and early 21st, people were still eating Animals?’ – Mary Tyler Moore, American actress (1936-2017),” in one of my comments.
There are six comments from the user to Georgina Mazzeo’s post, which are lengthy and contain multiple quotes and veganisms logical-philosophical arguments to promote veganism. The stark contrast between the beach mode set and Mazzeo’s swimwear to the serious ethical advocacy of the comments provides an odd juxtaposition.
Other followers, concentrating on Mazzeo’s body and paid promotion, kept their remarks within those confines, making the discussion more focused. Luli Fama, the swimwear brand she was endorsing, displayed some brand loyalty by commenting, “😍😍 always beautiful ! 💕🌸” on Mazzeo’s post, which serves as public recognition towards their ambassador. A different user inquired in Spanish regarding Mazzeo’s fitness routine, “What do you eat and what exercises do you do to have such a defined and tight body🌹?”, which demonstrates an appreciation and curiosity towards the model’s figure rather than the ethical debates in the commens.
This highlights how social media instantly transforms to different causes, allowing posts to be used for different advocacy. There hasn’t been a reply to the vegan remarks from Mazzeo, who appears to disregard the attention and concentrate on the swimming suit’s post.
As a social media personality and model, Georgina Mazzeo manages to partner with a multitude of brands in both the fashion and lifestyle sectors. The post by the beach does fit the influencer content profile, yet the comments were a mixture of philosophical and ethical content that had nothing to do with the swimwear product she posted.
There appears to be a strange trend where activists hitch on to viral posts to propagate their message through the comments section. The comments advocating for veganism as shown in this instance are another portrayal of this behaviour. Whether this strategy is effective in making an impact or just brushed aside as noise, there is at least an added element of intrigue in exploring the comments.
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What is most striking about social media, as we know it, is the “influencer marketing” and social “advocacy” portion. For instance, bikini photos on one hand and animal rights philosophy on the other. Both of these different worlds are currently converging on Mazzeo’s post, where people are gravitating to her beach dance either because of the fashion or because of the ethics campaign.
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