Following New York and London, Milan will take its turn at trendsetting as the biggest designers unveil their spring-summer 2026 collections at the city’s annual fall Fashion Week. The event will see several anticipated debuts, starting with Demna’s first collection as artistic director of Gucci.
The house opened Milan Fashion Week with a screening of The Tiger, a film celebrating the Balenciaga defector’s first collection, La Famiglia, which was unveiled to everyone’s surprise a few hours earlier on social media. Directed by Spike Jonze and Halina Reijn, the short film stars Demi Moore as a Gucci heiress on the verge of a breakdown, joined by Edward Norton, Keke Palmer and Kendall Jenner. Its Hollywood-worthy cast gave the evening the feel of a world premiere.
Stars packed the Palazzo Mezzanotte including, Gwyneth Paltrow, Valeria Golino, Anna Wintour, Alex Consani, Anna Ferzetti, Isabella Ferrari, and Jin from the group BTS. The pieces from La Famiglia, available from midnight yesterday evening in ten hand-picked Gucci boutiques, were already being worn by Paltrow (a monogrammed satin suit), Serena Williams (a black mermaid dress with feathers), and Lila Moss (a crocodile miniskirt and matching boots). Moore caused a sensation in a shimmering gold dress with a long train and a dazzling open back. The collection, made up of thirty-seven silhouettes, summons the house’s signatures—reinvented stripes, leather jackets worn on bare skin, larger-than-life feather coats, and unashamed sensuality—and Demna also didn’t skimp on nods to the house’s Tom Ford era in the 1990s. The Georgian designer also took the opportunity to present a brand new Gucci trunk.
As we know, Fashion Week is not only a showcase for the biggest names in fashion: it is also an irresistible showcase for celebrities, who crowd into the front rows of the most high-profile shows. Their attendance is a spectacle within the spectacle, much to the delight of fans and curious onlookers gathered in front of the most glamorous venues. On this first day, Alberta Ferretti gathered around her show a choice cast including Rocío Muñoz Morales, Cristina Marino, and Olivia Palermo.
On the third day of Milan Fashion Week, the sun was shining on the stars who illuminated the first fashion shows of the day. This time around, the standout was David Beckham—an ambassador for Boss, who was highly anticipated as a front row guest after he announced his arrival in Milan with a post on Instagram.
Dressed in an elegant brown suit, the footballer captured attention alongside Aaron Pierre, Meghann Fahy, Fai Khadra and many other well-known faces. Max Mara opened Fashion Week’s third day, gathering celebrities like Paz Vega, Anna Ferzetti, Derek Blasberg, Maude Apatow, and many others. At Prada, we could see Kerry Washington, Bendetta Porcaroli, Emma Chamberlain, Carey Mulligan, Felicity Jones, and Elodie.
Below, find all the stars at Milan Fashion Week so far—day by day, fashion show by fashion show.
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