Instagram/@haileesteinfeld
The Starlet who Promotes No-Nonsense Skincare Advice Hailee Steinfeld has returned as the Collagen Banker for Neutrogena. She shared the brand’s new serum video, asking her followers to invest in the futures of their skin. It is a continuation of her association with the huge brand that deals with natural collagen loss beginning in the 20s.
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Looking radiant, Steinfeld looked directly into the DSLR, saying, “Hi, it’s me, your collagen banker.” She proceeds with a brief crash course, stating that starting in the 20s, people can begin losing up to 1% of their skin’s collagen every year. Low collagen means fine lines and dullness come set in. Her answer? The serum just launched: referring to it as a “next gen non-irritating serum” using patented micropeptide tech and pure vitamin C to build collagen and plump “my” skin. She wrapped it with an empowering tagline: “Stronger collagen, glowing skin. Neutrogena, beauty, to a science.”
The caption carried on the money pun: calling the serum “new skinvestment advice” that “pays in dividends for stronger collagen & glowing skin.” Steinfeld’s charm and clarity removes the barrier of scientific skincare, making it accessible, yes, even a touch fun.
The post shot into the thousands of likes and comments, with many fans professing their love for Steinfeld herself rather than the product. One user captured the sentiment shared by many: “I’d purchase this just because hailee is promoting it.” This goes to show the power of celebrity endorsement in beauty marketing: for many consumers, that endorsement is often a deciding factor in whether or not they make a purchase.
Another fan embraced the banking metaphor, joking, “the only bank I’d be actually happy to sign up for.” This spawned a wave of responses, one of which stated, “We’d get into debt just from walking, buddy!!!” The interaction shows how the cleverly conceived campaign concept from Steinfeld sparked engagement.
The aficionado praised the actress’ delivery. One wrote, “I love your voice. Even your speaking voice,” while another followed up, “Her soothing voice is so good for advertising.” Acknowledging the delivery shows that in celebrity marketing, it’s not just about an image.
Some of the comments delved into genuine interest in the product itself. Another one mentioned a practical concern: “I wish we could see what it costs,” seeming like admiration turned serious for purchase consideration. Another one seemed delighted by the marketing move: “I love that Neutrogena won’t put this on their IG! that rules,” pointing to the fun derived from the elite feel of the announcement only from the star’s account.
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Some of the other-language comments expressed general affection, although they did not entirely understand the ad’s English dialogue, leaning the general reaction positively. Hailee Steinfeld‘s revival as the Collagen Banker seems to be the best embodiment of a celebrity star-making scientific marketing warm and chrism. This ability to relate transforms the message from a commercial into just friendly advice from a familiar source.
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