Instagram/@haleyybaylee
In some very funny sponsored content for Torriden, Haley Kalil gives a humorous angle to the classic “glow up” transformation much beloved by beauty content creators. The model and influencer made a parody out of that much-maligned “before-and-after scenario” to essentially endorse a product that has actually helped her through periods of rough and parched skin.
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If you know the beauty of these “before and after” pictures: The “before” picture tries to portray someone crusty, perhaps with glasses or messy hair; the “after” picture is taken some minutes after, with the person smiling through the DSLR. It was time somebody spoke up about that, and she did, hilariously.
With her up-to-date post for skincare brand Torriden, Kalil fully embraces the meme: “The way they always go from crusty to glowing within minutes. 😭 ps thanks @torriden for keeping me glowing in these dry skin days, I couldn’t glow without you!! Hahaha 🫧 #torridenpartner.”
The clip is a playful reference to the format in itself—short, self-aware, and Kallil-perfect in comedic timing. She does endorse the product but also winks wink, while letting the audience in on the joke, thus genuinely supporting a brand she apparently adores. And everyone is totally loving it.
One witty user commented: “This is the best ad I’ve seen 😂.” There is undoubtedly juice in combining simplicity and humor.
Another said, “The fact that this is an ad is amazing.” In contrast to the awkward and grandiose sponsored content that many of us have been subjected to in the last decade, Kalil’s casual stop-taking-herself-too-seriously vibe is special in its own way.
Some began escalating the joke: “99.99% accurate you forgot to try and eat the product,” one follower stated, in honor of yet another bizarre beauty influencer trend wherein the creators either taste or pretend to eat skincare products.
Others directed comment to what Kalil was possibly alluding to—AKA the transformation part of taking off glasses: “And why they always take off her glasses? I think glasses are beautiful 😭 Do they want her to be blind? 🥀.” It is a small but insightful commentary on the persuasive messaging in some beauty narratives.
That could hardly be heard amidst the laughter but there was a whole lot of positive love and gushing in support of Kalil: “Haley even at the before you’re still beautiful🙌,” said one user, who basically reaffirmed that the skit works because she is all in on it—not actually dissing herself.
Join in on the fun as others show along with the brand Torriden with a witty response within the comment section: “She left him behind… but the glow stayed✨✨.” A brand that can joke back terms with you? That’s quite a rarity.
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With her down-to-earth and often sarcastic style, Kalil has garnered a following. She entertains beyond the usual sales pitch—which is why collaborations like these don’t feel like ads but rather content people crave.
Yes, and that is a smart position to be in for an influencer, where realness is currency and humor is the fastest path To grab someone’s attention. Haley Kalil gets it, and her audience definitely does, too.
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Inspiring and her untroubled voice remains one of the most engaging voices out there—whether sarcastically commenting on beauty clichés or just sharing in a laugh.
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