Instagram/@heidimontag
A mysterious social media post was all that it took to keep her audience engrossed. The once “Hills” reality TV mami shared a minimalistic little one-liner that sparked wild speculative discussions and lots of engagement: “Always want something you can’t have 🤍.” No visuals; just a very simple and very clear-cut message.
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Since her beginnings, she has always been sharing philosophical ideas on her social media. In contrast to many other TV actors turned musicians, she does go beyond mere imagery, presenting to the public her personal view of certain things. Yet her vague statement is left hanging: Is she referring to a personal goal? Is she talking about her career? Or is it a more generic statement about the human condition? The white heart emoji shed softened layer on this relatively bittersweet concept.
The comment section mutinied almost immediately with reactions. One user quickly trumped the caption’s text by associating it with a banger song, writing: “My current fave song 😍.” This shows that Montag’s words were given a very personal connotation in that at the mention of the particular phrase, a specific piece of beat arose in her mind and quite possibly in those of others, as well. Such feelings are very basic.
More pragmatically minded supporters followed in with, “What is the location?? The shoes are cute. The blk white should be fan swag T-shirts.” The statement indicates that there could have been a carousel of photos that, as of today, might have already gone down or have been lost to the sands of time, making the followers hunger for visuals to provide some context. The suggestion of turning a black-and-white visual into an official merch is certainly a vote of confidence for the Montags’ style.
Unbowed, one screamed: “TELL SPENCER TO UNBLOCK ME! He blocked wrong person…I’m his biggest fan!! Please 🙏🏼🙏🏼🙏🏼.” Just such sentiments begin to reveal some of the inner workings of the duo’s online persona, as the presence of an opposing faction takes on a direct-if-at-times-chaotic-approach to the couples’ fanbase. This also hints at such diehard fans who would take such blocking on a personal level.
Heidi Montag has been moving through a gigantic transformation since her days with MTV: from reality star, to fledgling musician, to wellness-entrepreneur-in-the-making. Whether intentionally or unintentionally, this gave her a public character to look up to and talk about. A post wherein cheerfully her more inner thoughts pull themselves into view purports to take her much farther into the public’s consciousness than could ever be done by way of glossy photoshoots or front-page magazine promotions and invites others into a shared thinking space.
The phrase “always want something you can’t have” deals with an accepted universal truth. Desire, want, ambition, the pursuit of satisfaction, fulfillment, or gratification that may sometimes be impossible to realize. By conjuring this reminder, Montag is reaching out to a shared human experience: The perception of her post could, and ought to be a matter for all to contemplate and cross off from celebrity. A straightforward statement weighing heavily with emotion.
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Hence, Heidi Montag’s up-to-date feed emerges as a reminder otherwise unignorable in the irrevocable bond that she shares with her viewer base. In the abrupt absence of an explicitly given visual, or a more obvious reason at which to canvass a message, the open-air broadcast left room for endorsement from the diverse experiences and entwined thoughts of her followers. The massive engagement generated by the post is testimony to the fact that sometimes the most powerful posts are those which ask the audience a question instead of providing them with an answer. Success! Her community would have shared a brief moment of contemplation. Her recent Vancouver show was a highlight, though she later faced controversy when she had to slam Palisades Park over an insensitive theme.
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