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Reputation,” Jaden Hossler’s debut single, will drop on October 17th. The announcement was paired with a collaborative post that gave fans a very intimate view into the very raw space evolving behind Jaden’s super-personal creative process.
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Being personally described as “up close, personal, unfiltered,” the promo offered a rather cryptic notion of Hossler’s alleged huge artistic shift; according to lyrics transcribed in the segment, Hossler states that the project… “is the longest I ever spent on one record,” which, if true, would mean much creative energy poured into it. He begins to speak more on how deep he was into pop and R&B, showing a bit of pride for the record before it got released. The clip also documents Hossler’s maturation, alluding to this era’s greater authenticity through statements from the creator himself; “I used to put on clothes to be something else. immediately I put on clothes to be myself.”
The Wasteland fashion collaboration clearly intertwines with the beat project. Hossler describes the wardrobe of his dreams as “every piece is its own individual thing” as opposed to coordinating sets-they are separated. This prioritization aligns figuratively with Hossler’s take on his artistry. “Basically, Wasteland. Wassland was my closet. That would be ideal,” he explains, indicating that at some level, fashion expression is one and the same with his musical identity.
The announcement was greeted with overwhelming approval both from fans and artists supportive of the cause. The comment section under the Wasteland and Jaden post was filled with comments vehemently backing Hossler’s new artistic direction. “From a regular collaborator, somebody ain’t ready for this era ❤️ so good,” another commenter said with excitement.
More excited by the upcoming release are the people who’ve been supporting him throughout years: “I will always support you have been since 2019 so proud of you love you j,” proclaimed one person, bearing witness to the past years that have closely followed Hossler’s journey. Another posted, “will never not support you. from the beginning till the very end,” implying that this preview banger at a very personal level for those who have been watching his career path.
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Beyond the realm of excitement, pride for Hossler’s evolution was immense:”Im sososo proud of you, jaden” was quite a popular statement among the fans while another remarked, “So proud of what you have accomplished and i can’t wait for this next era of yours❤️.” Comments suggest that to his fans, this release is far more important than just another single-This release looks like a milestone in Hossler’s journey.
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