Instagram/@jordynwoods
Jordyn Woods labeled the SOFT TOUCH Collection as an authentic representation of her life and home style. The model and entrepreneur treated the intimate launch with special focus on comfort and genuineness in design. This collaboration is an elevation for Woods from merely developing her own business toward fashion and lingerie.
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Jordyn shared her excitement about collaborating with Adore Me through social media, while also offering some behind-the-scenes shots from the SOFT TOUCH launch event. The collection meant a lot to her, as it felt like a genuine expression of who she is at home, feeling comfortable. Woods wrote, “It’s literally me when I’m at home, in the kind of clothes I wear when no one’s watching.” Further stating that the collection should make whoever wears the items feel genuine and comfortable.
The pictures were complementing her statements: she was pictured looking awe-inspiring in leopard print pieces paired with black lace details against a backdrop of pink satin with a neon glow that read “ADORE ME” emanating from the wall. In essence, the visuals gave off the spirit of the collection straddling sophistication and comfort, just like Woods already walks the thin line between high fashion and something comfortable for everyday wear.
The comment section began filling up as fans and followers started showering praise and excitement about the recently launched line. One commenter even remarked, “The Business Seems to Be Doing Nice That’s Really Good Ur The Only One I Sea In This Space Truthfully,” meaning Woods has created an altogether different space for herself since distance gained from her reality TV background.
“Your hair color and everything is stunning🔥🔥🔥,” was a fan-centric comment about Woods. The comment was echoed by several others alike throughout the section. The leopard print design stirred the most excitement among them, as one user commented in response to the animal print pieces in the collection: “This 🐅🐅🐅on you is stunning 🔥🔥”.
From Demi Diamandis‘ comment saying, “It was so fun celebrating this launch with you! Such a cute comfy collection 💗🎀,” one can gather that the vibing celebrations included friends as well as collaborators, thereby implying that the event was a success that everyone enjoyed.
An enthusiastic international fan says, “Honey 🌹🌹you look absolutely stunning in the third photo! ❤️❤️❤️You are stunning💋💋! I’m wild about you! I would absolutely love to have you over for dinner if you come to Paris Fashion Week!🥰🥰🥰🥰”
Along with those positive, encouraging comments came practical excitement: One very eager buyer declared, “I am anxiously wanting for, my order to arrive”-The collection is already generating sales and anticipation within her followers.
Since reality TV shot her to fame, Woods has been deliberately developing her business empire, and Adore Me collaboration marks yet the next strategic plunge into intimates. Emphasizing realness and comfort, these are consumer trends that call for garments that are really chic but also useful.
With the launch of SOFT TOUCH, there comes yet another aspect for Woods’ many enterprises and one she is working on to build her personal brand on as well: style. By making pieces that are her home clothes, she draws a real link for fans towards her real-life style, while also giving them an option for comfy and stylish clothes for everyday use.
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With business stepping further into her path, Woods is opening up many doors for herself with this collaboration with Adore Me creating relevant partnerships that speak to the masses while keeping herself present under the glare of the very competitive fashion industry.
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