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Kylie Jenner has made it official with a brand new exclusive merch for the 10th birthday of her Arthur George brand. The special edition opened its doors on the main site at 12 PM PST, which is the first milestone of the great journey that her business has been through since the day she started 10 years ago.
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The influencer and make-up mogul directly warned her followers the exciting news, so the same special edition collection was instantly already buzzing. The sheer mentioning of her post resulted in thousands of responses coming back in just a few hours, the comments included everything from joy to her little story of 10 years of fun and business ups and downs.
The celebration was concentrated on the special edition anniversary collection and that was the source of so much excitement responding. One user exclaimed, ‘The king is back! I love her. 10 years of happiness. Thank you, Kylie!’ Very similar vibe was felt throughout the commenting section where quite a number of people were sharing their support with Jenner for her business ideas still.
Moreover, the hype about Kylie Jenner’s merch drop also created interesting exchange of views among the fans. One user quipped, ‘there are things to be restocked on khy and you are doing merch?! shorty’ – making reference to the other brand of Jenner while showing surprise at the timing of this new release. The comment indicates just how close the fans are to the hot topics across Jenner’s business activities and the management of stocks.
The voices of international fans were heard too. A user from the UK asked, ‘im in need of the snapchat tshirt HELP A UK GIRLIE OUT’ – thus exposing both the worldwide impact of Jenner’s brand and the specificity of the demand for certain items in the collection.
Several comments hinted at Jenner’s former social media activity with one person asking, ‘We miss you sooo much Kylie where are you on snapchat???’ This scenario speaks volumes that the fans have been along with the star changing social media channels during the past 10 years.
And the anniversary merchandise is not just the usual but the less frequent products being released under the Jenner’s empire. Arthur George, which is a brand for socks and loungewear, was the first business venture of the star before she made her way to the beauty industry and the million-dollar division that is Kylie Cosmetics. The brand’s name combines the middle names of the father, Caitlyn Jenner, who is the mother and the grandmother of the given child.
Not only that but the handling and controlling of multiple businesses by Jenner, which are not only successful but also keep the less popular ventures of hers alive is a testament of her business skills. The rising demand for Arthur George shows that her old and new customers respectively benefit her new and old brands which played a key role in making her a serious entrepreneur who could not be overlooked.
This anniversary collection is introduced at a time when Jenner is already deep in the process of another new venture as she has just completed the expansion of her business portfolio. The decade anniversary of the Arthur George brand is an outright reminder of her presence in the business world thanks to her involvement in Kylie Cosmetics, Kylie Skin and the up-to-date KHY fashion line.
Long-time fans viewed this as a chance to recall the period when they were witnessing the complete transformation of Jenner from a reality TV character to a billionaire businesswoman; therefore, this anniversary is particularly important for them. As a result, the simultaneous launch of the merch is meant to serve both as a business strategy and an acknowledgment of the mentioned journey.
The immediate popularity of the collection suggests that the bond between Jenner and her audience is still very strong, even if she is completely focused on her business. The buzz she generated around what could have been a relatively small endeavor within her portfolio at the time was nothing but a reflection of her exceptional marketing skills combined with her understanding of the customer base’s psychology.
The continuous flow of comments indicates that the nostalgia for the early days of her career among the fans, along with their excitement for the next things, has all been brilliantly captured by Jenner through her announcement. The products are not only the evidence of the connection between Jenner and the fans who have been with her during her business journey from the beginning; they also embody that connection.
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Each new move of the Kylie Jenner’s decade-long business success story fascinates the aspiring entrepreneurs who look up to her, and at the same time, does not alienate the original fans. This anniversary merch drop is yet another episode in her dramatic career metamorphosis from a doe-eyed shorty on-screen to a tough negotiation powerhouse in the back-office. This reminds many of Hailey Bieber‘s earlier statements. The event also drew comparisons to her dessert-inspired hair and body mists. Fans are also eagerly awaiting news about her fourth strike collaboration with Terror Jr, especially since she finally sang on a Terror Jr track.
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