

Conservative journalist Megyn Kelly is being criticized by Beyoncé’s loyal fans for dragging their idol into Sydney Sweeney‘s jeans controversy.
Megyn dissed Beyoncé’s ad campaign for Levi’s as “artificial,” and claimed Beyoncé is “doing too much.”
“There is nothing natural about Beyonce,” Megyn wrote on X (Twitter) on Tuesday, Aug. 5.
She praised Sydney’s American Eagle jeans ad as more “natural” than Beyoncé’s Levi’s ad.
Megyn re-posted a tweet about Beyoncé’s Levi’s campaign and wrote: “This [Levi’s ad] is the opposite of the Sydney Sweeney ad. Quite clearly there is nothing natural about Beyonce. Everything – from her image to her fame to her success to her look below – is bought and paid for. Screams artificial, fake, enhanced, trying too hard.”
This is the opposite of the Sydney Sweeney ad. Quite clearly there is nothing natural about Beyonce. Everything – from her image to her fame to her success to her look below – is bought and paid for. Screams artificial, fake, enhanced, trying too hard. https://t.co/sQXijTgrJn
— Megyn Kelly (@megynkelly) August 5, 2025
In response to one X user labeling her a “bully,” Megyn tweeted: “It is not possible for me to ‘bully’ BEYONCÉ, literally one of the richest, most privileged/connected/famous ppl in the world. today you? You I could bully but your TDS is already torturing you so we’re good.”
Beyonce’s Levi’s campaign launched in late 2024. She flaunted her Levi’s jeans on a digital billboard above the Sunset Strip in Los Angeles.

The pop star featured a track titled “Levii’s Jeans” on her country track album Act II: Cowboy Carter.
The criticism of Sydney’s American Eagle ad involves wordplay that some find offensive. Sydney says, “Genes are passed down from parents… My jeans are blue.”
The commercial was meant to be humorous, but some people took it the wrong way.
Sydney’s eyes are blue and her hair is blonde. But her wordplay on “genes” sparked controversy about white privilege and racism.
One user on X wrote, “The ad infers that blue eyes and blonde hair are superior. It’s not about denim, it’s about what that phrase echoes historically.”