Instagram/@naomie_olindo
Naomie gave us a little glimpse into a high-maintenance self-care regimen. The Southern Charm alum posted a long video describing everything she’s had done beauty-wise in the last few days-from lasers to hair changes. The caption, “Swear I have a job”, was completely sardonic. The real style of sharing smells like her personality with her daily beauty regimen, and thus followers went in with great applaud for her on being candid.
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Here we go. Self-care?? Nope. Naomie Olindo does not do that! Apparently, last week was her huge self-care week, so much so that she had to document every moment of it because she likes to know “what the girls are doing.” She just lays it out there, with no-one asking for it! That right there is how you know it is real.
Then on to Ella Aura for a full session of Tetra Cool PL laser and exosomes. “I cannot wait for these results,” she gushed in the video. “It is supposed to be incredible.” For some glam treatment for that sheen, it was then tooth bonding at the dentist from Julie, to whom she said, “I love you.” From there, she went off to a beauty marathon for her hair with Max, whom she adores very much; they did “a shit ton of K-tips” for length and volume and immediately she’s loving her hair because it feels so normal to her. “Max is the best.”
Wait, there’s more. Giving mad love to Nina, her nail technician for years, to lash tech Hannah, who apparently leaves her crying with laughter every session. And of course, not forgetting Paige, who afterward gave her the “best spray tan” for dinner with friends, followed by a little rendezvous for some puppy time because that means self-care.
The followers reacted swiftly and aggressively positive. One follower said: “Love videos like these! Gorgeous.” This sums up the appreciation for sincerity from the general public. Then, another fan praised the hair by saying, “Hair color is out of this world! Beyond stunning!” – honestly, I agree. Hair is probably the most appreciated thing, with tons of comments about color and style. One visitor said, “I really like that hair. It’s cool and chic and great for fall,” which speaks to the amount of detail and attentiveness this audience has.
Quite a few comments went straight into the nitty-gritty. One user demanded, “Where is the nail person and what is her name?” while the other asked, “Who colors your hair??” This is also exactly why those kind of routines must be shared-people want to know who the talent behind the looks is. Even lash creator Hannah weighed in with, “Real ones don’t gatekeep! Love you!!!!!!!!” That was supportive and cutting toward those who do keep secrets. Naomie replied, “Love you more!! Nickelby!” No clue what that means, but it sounds cute and obviously an inside joke.
And then another viewed irony: “The things we do! It is a full-time job! You look beautiful as always!” Which is basically saying that maintaining this level of glam is an actual job, but she sure does seem to be enjoying it. The comment section also contains inquiries on teeth bonding and skincare, thus proving that people are taking notes for their own routine.
What makes this post successful is how relatable Naomie made it despite talking about a fairly swanky series of treatments. She is laughing with her providers, hanging out with her friends, and involving her dogs for the procedure; it’s all the procedure, experience, and people. She formed a bit of a little community with her beauty team, and her following dig it.
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At a time when an influencer is often made to appear as perfect and untouchable, giving the audience a behind-the-scenes vibe to her glow-up felt like a breath of raw honesty for Naomie. She’s not only showing the aesthetics-conscious clients with endorsers; she’s showing the aesthetics-conscious clients with endorsers and some personality behind it. That is why the crowd is eating it up. From laser treatments to puppy time, there’s no holding back on the self-care of Naomie Olindo.
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