Netflix is aggressively getting into the video podcasting space after striking a partnership with Spotify.
The offer will see over a dozen shows from Spotify, including The Bill Simmons Podcast and The Ringer Fantasy Football Show, launch on Netflix.
It is the up-to-date move by the streamer to take content, in this case video podcasts, that exists elsewhere and stream it on its service. It comes after Netflix struck deals with Ms. Rachel and Mark Rober, who both found success on YouTube, to bring their programming to the streamer.
The partnership will see Spotify take these shows off YouTube, where they regularly get hundreds of thousands of views.
In April, on its first quarter earnings call, Netflix Co-CEO Ted Sarandos, said, “As the popularity of video podcasts grow, I suspect you’ll see some of them find their way to Netflix.”
Last year, Spotify founder and CEO Daniel Ek said that the number of creators publishing videos on Spotify had grown by more than 50% year-on-year.
This offer will today see Spotify-produced series, from its Spotify Studios and The Ringer, launch on another platform.
Some 16 shows, across sports, culture and true-crime will begin rolling out on Netflix in the U.S. next year.
They include The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, Fairway Rollin’, The Mismatch, The Ringer F1 Show, The Ringer Fantasy Football Show, The Ringer NFL Show and The Ringer NBA Show, culture and lifestyle shows The Rewatchables, The Big Picture, The Dave Chang Show, The Recipe Club and Dissect and true-crime titles Conspiracy Theories and Serial Killers.
“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to movie,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these leading shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”
“This partnership marks a new chapter for podcasting,” added Roman Wasenmüller, VP, Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
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