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Postmodern Jukebox’s musical genius, Scott Bradlee, found himself in the middle of a comic workplace struggle as his noted men sought to engage him in an online viral trend. In the video posted on Instagram using the cut Our Species Alliance account, members of Bradlee’s team are heard chanting enthusiastically: “Get the jet!” while Scott Bradlee was all but quiet, displaying either disinterest or unwillingness to join in. The caption accompanying the video conveys the essence of this atmosphere: “Trying to get the big boss to take part in trends be like ☝️.”
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In the video, members of Bradlee’s team are spurting energetic enthusiasm to get the reluctant Bradlee to join in what might be the “jet” dance trend: a social media challenge with specific dance moves or motions. Bradlee’s silence took center stage away from the whole affair; the stark contrast between his hesitant attitude and the team’s enthusiastic chanting formed much of the humor. The behind-the-scenes look into the Postmodern Jukebox creator’s work-life provides a glimpse into the dilemma most of us share: becoming relevant in current trends or sticking to our personal comfort zones.
Comments poured in from users who found it hilarious and relatable. One comment analyzing the psychology of the situation says, “Diving right into his biggest insecurities. Love it!” followed by a simpler reaction from another user saying, “Haha, oh I love it 😂.” That interaction went on to become a great time for the fans who just recognized the all-too-common dynamic of wrangling someone out of their comfort zone.
That complimented the physical humor. The observation read:” The vertical on that jump says exactly how you feel about doing this trend 😂😂😂😂.” This one drew attention to Bradlee’s unenthusiastic physical response to the trend challenge and gave rise to another debate with one watcher jesting, “Don’t be fooled, that’s actually just how high he can jump” and another one responding, “That makes this so much better.”
Yet again, the generational divide in social media comfort has become another talking point. One team member groaned aloud, “Get a social media mami they said,” to which Bradlee adamantly replied, “Fuckkk me Gen Z,” thereby fittingly capturing the sometimes choppy intergenerational navigation of current digital trends. Viewers who had experienced similar moments of work place friction found this particular exchange very relatable.
This age concern came up yet again. One user was having a hard time placing the blame on Bradlee: “I don’t blame him. Some of us feel too old for that kinda stuff 😂😂😂.” In response, Sarah, a member of the team, asserted that they were fighting to fight that ideology: “He’s not allowed to get old, @scott.brads and I are making sure of it 😂😂”.
The entire exchange thus allows for a refreshingly authentic perspective on how even one of the biggest creators, i.e., Scott Bradlee, is still under pressure to keep afloat in the viral content pool. It reveals that content creation is one big story: not always do all trends fit every personality; the most entertaining content often comes from real reactions rather than shore-perfect participation. That very moment made Scott Bradlee famous—because the audience usually responds more to genuine, authentic content than to forced participation in a trend. And sometimes, resisting a trend is far more hilarious than nailing it.
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Such instances, the video, and the ensuing discussion perfectly bring to life a collective office moment of begging someone to do something just out of their comfort zone. Whether it’s a team-building exercise or the new viral video on social media, the tussle between the willing and unwilling seems to go on across industries. Thus, the rebellious moment gave Scott Bradlee and company some much-needed content gold-the best social media moments often come from situations where people choose to be themselves rather than run after every new trend.
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