Snoop Dogg is no stranger to rap beefs, but today, he has found himself in an unexpected feud with Edible Arrangements. The issue at hand? A sweet and simple word: “swizzle.”
Bosslady Foods, co-owned by Snoop and behind his Dr. Bombay ice cream brand, is suing Edible Arrangements in federal court over the right to use the term. Dr. Bombay’s Tropical Sherbet Swizzle flavor anthem shelves in 2023, with a name that plays off tropical drink stirrers and Snoop’s iconic “-izzle” slang.
But Edible Arrangements wasn’t feeling the move. The company sent a cease and desist claiming “swizzle” was their trademarked property. Bosslady responded by filing a lawsuit, arguing that Edible never used the word for frozen desserts and therefore has no grounds to block their use of it.
Bosslady is today asking a judge to strip Edible of six trademarks linked to “swizzle.” Their complaint says some trademarks are too generic to own, and others may have been improperly obtained. They even point to businesswoman Shari Fitzpatrick, creator of Shari’s Berries, who is credited with coining “swizzle” to describe decorative syrup drizzles and never claimed ownership of the term.
In a move that blends culture, branding, and legal strategy, Snoop’s team is drawing a hard line. Whether the court agrees remains to be seen, but one thing is clear: this isn’t your average food fight.
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