Seagram’s Royal Stag, a well-known Indian beverage brand, has partnered with the Asian Cricket Council (ACC) as the official third umpire partner for the Asia Cup 2025.
The sponsorship places the brand in a high-visibility position at tournament decision-making moments, adding another significant sporting partnership to its burgeoning cricket portfolio.
As the third umpire partner, Royal Stag’s branding will appear on all third umpire decisions, which include DRS reviews, run-outs, stumpings, and boundary checks. These moments elicit tremendous audience attention, giving Royal Stag prime screen time at high-impact events throughout each match. This unique role means that the brand is visible throughout some of the game’s most dramatic and talked-about moments.
Royal Stag has a widely recognised history of cricket sponsorship. Recently, it has renewed its long-standing partnership with the International Cricket Council (ICC), extending its status as an official supporter through 2027. The company has continually leveraged cricket to foster consumer engagement and cement its luxury image, launching ads like “Make It Large” with great cricketers throughout the years.
Royal Stag’s partnership with Asia Cup as third umpire sponsor boosts its position in one of Asia’s most watched cricket competitions. With India and Pakistan likely to clash more than once, and millions anticipated to series, the brand obtains high-frequency visibility. This pact not only increases visibility, but also emphasises the Royal Stag’s relationship with accuracy, authority, and important decision-making abilities associated with third umpire interventions.
The Asia Cup 2025 includes several partners, including Hero MotoCorp, Hero FinCorp, Haier, DP World, BEYOND Developments, The Ba***ds of Bollywood, Wonder Cement, and Spinny. The event, which will take place in the UAE from September 9 to 28, is projected to generate tremendous viewership from South Asia and beyond, providing all sponsors with unique branding possibilities.
The competition kicks off tonight, with Afghanistan taking on Hong Kong at 8 PM IST. Overall, the Asia Cup 2025 will be contested in the shortest format of the game. The championship will include eight teams: full members India, Pakistan, Sri Lanka, Bangladesh, and Afghanistan, in addition to qualifying nations UAE, Oman, and Hong Kong. The UAE, which has successfully hosted previous editions, is gearing up to provide a world-class fan and stadium experience.
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