EXCLUSIVE: Banijay Rights is headed to MIPCOM with a collection of NFL stories that dive deep into each Super Bowl champ of the past four decades.
The discount with NFL Films, struck in partnership with Banijay Americas label BD4, will see the doc collection, Super Bowl Champions, being launched to buyers at MIPCOM later this month. The acquisition comes as the global demand for American football grows as the sport internationalizes with NFL games today routinely played abroad.
Super Bowl Champions tracks the entire season of each Super Bowl-winning team since 1985, including last year’s Philadelphia Eagles.
Matt Creasey, EVP Sales, Coproductions & Acquisitions, Banijay Rights, said: “The Super Bowl is one of the cornerstones of American life–a cultural event that stretches far beyond just a championship game. These insightful films form a central part of this societal and sporting tradition in what is a real ‘first down’ for Banijay Rights, as we look to broaden the international profile of American football under our new partnership with NFL Films.”
Jessica Boddy, VP, Commercial Operations & Business Affairs, NFL Films, added: “We here at NFL Films are excited to bring this collection to the international market and to our fans across the globe. These films celebrate our incredible game at the highest level and honor some of the greatest teams in league history, and we thank our partners at BD4 for the opportunity to showcase them worldwide.”
For Banijay, the partnership comes after it launched Banijay Sports, a division that works across ‘sportainment’, documentaries and digital content.
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