Disney+ and South Korea‘s TVING are launching a landmark bundle.
The streamers will collaborate to provide integrated subscriptions that will allow consumers to access Disney+, TVING and Wavve at lower costs than individual discount pricing. The offer kicks off today.
Disney claims this is the first collaboration between a global streamer and a local Korean OTT service.
The two bundled plans are a Disney+, TVING and Wavve bundle for KRW21,500 ($14.66) per month, which saves up to 37%; and a Disney+ and TVING bundle for KRW18,000 per month, up to 23% saving on separate subscriptions. Disney+’s standard tier costs KRW9,900, while TVING’s equivalent is KRW13,500).
Bundling has become a major tool for entertainment companies in the U.S., with numerous instances of major streamers and more niche offerings pooling together in various combinations to reduce costs and increase subscriber bases.
In Korea, the bundle means users will have access to Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu content, along with a slate of Disney+ Korean originals, plus Korean dramas, variety shows, and entertainment titles from TVING, Wavve and CJ ENM. Last week, Disney announced several new Korean shows during the Disney APAC Showcase.
Like most of the global streamers, Disney+ has been leaning in hard on K-content, which continues to grow its international appeal. Since November 5, Disney+ Japan has been introducing 60 titles, including CJ ENM’s series Guardian: The Lonely and Great God (Goblin) and Reply 1988, as well as TVING’s original series Dear X. This roll out has put TVING content into the Japanese market for the first time.
Tony Zameczkowski, Senior Vice President and General Manager, DTC (Direct-to-Consumer), Asia Pacific, The Walt Disney Company, said: “This collaboration marks a bold step for Disney+ in Korea and a key move in our Asia-Pacific strategy, as we continue to explore innovative ways to scale our business and deepen engagement across the region.
“By partnering with TVING and Wavve, we’re expanding our reach, enriching the content ecosystem, and offering greater worth to consumers. We’re also proud to support the global journey of Korean content and hope this sets a new standard for cross-border collaboration in the streaming industry.”
Soyoun Kim, Managing Director of The Walt Disney Company Korea, said the move “strengthens our role as a bridge between local creativity and global audiences,” adding: “We believe this partnership will be a game-changer for the Korean streaming market and look forward to creating more meaningful opportunities to serve evolving viewer needs.”
Julie Choi, CEO of TVING, added: “We are pleased that the bundled plan created through the partnership with Disney+ allows us to provide audiences with access to Disney+ content and a richer library at a more affordable rate. We also look forward to seeing more Korean stories reach new audiences around the world and be loved by them through our collaboration with Disney+ Japan.”
Disney+ has been in Korea since 2021, while the CJ-owned TVING launched locally in 2010.
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