November 6 was Maude Apatow’s big day. The actress—who, in May 2026 will be able to claim hyphenate status with her directorial debut Poetic License—received Max Mara’s Face of the Future Award at the Chateau Marmont.
She accepted it wearing, obviously, Max Mara (a black turtleneck and pink petal skirt from their spring summer 2026 collection, to be exact) as a crowd that included Kate Hudson and Sarah Paulson (also wearing Max Mara) clapped on. Giving the fashion brand-ness of it all, you’d be forgiven for thinking this was just a fashion-brand thing. But considering the impressive list of past recipients—over the past twenty years, the Face of the Future Award been awarded to names like Gemma Chan, Elizabeth Debicki, Rose Bane, Hailee Steinfeld, and Emily Blunt—is somewhat of a bellwether on the bright young things of today that will become the household names of tomorrow.
“I honestly can’t believe my name is being spoken in the same sentence as them,” Apatow says, her eyes wide and bob sharp while sitting in the distinct brown and pink suites at Sunset Tower.
She’s several weeks out from filming the hotly-anticipated Euphoria season three. Still, the thought of talking about it with a reporter sends her into a fit of anxiety: “Oh my god I’m so scared to say anything,” she says, hiding her face in her hands. “I guess everyone knows this, but it’s like five years in the future. So we’re all out of college and living our lives and the workforce. I have a full job.”
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