Instagram/@meagangood
HONOR CULTURE, the fitness brand, engaged with its audience by throwing a really simple question out there: How many times do you banger the gym in a week? Thereafter, a fierce flood of energetic replies followed and workout boasts came from the hordes of loyalists to the brand. The option was supposed to be a midweek check-in of sorts, but the response showed an active and highly driven audience. This interaction points to their commitment to fitness and to how the brand helps in fostering that motivation.
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Thursday? How many times you banger the gym this week? This almost straightforward question was clicked under the HONOR CULTURE online community. Classic mid-week motivation was applied to this post, tagged with the brand’s hashtags. The question being very plain and simple, millions of answers poured in, owning to the unified spirit in fitness and healthy living.
The conversation quickly turned into a showcase of stellar workout regimens. One user, a fitness trainer, was apparently advertising their punishingly high-energy workout likely to leave most people breathless: “Taught 2 classes already & Teach my 3rd one at 5:30pm! 6 days/week- MINIMUM!! LET’S GOOOOOOO!!!” Then they added a bunch of emojis relating to boxing, weightlifting, and cycling. The spirit of this comment embodies that electric, just-do-it culture they seem to have over at HONOR CULTURE. So it’s more than simply going to the gym; it’s about leading others and pushing them on their own fitness paths.
Then more and more replies came in with the number of workouts, and one said, “4 this week. Photo is 🔥!” This was most likely a subtle compliment to the brand’s visuals, which implied its imagery was an impetus for user engagement. The positivity continued with another commenting about the results: “Bros arms looking extra ridiculous with that pump.. gym time..” This began a flurry of renewed dialogue as the original commenter enthusiastically responded, “Yep! LET’S GOOOOOOOO!!!” This interaction highlights how the brand’s platform is building a community that both supports and is supported by its users.
This appreciation from the brand for real hard work seems to be another constant. Another comment took the praise to glories beyond the stars: “Brother been in the lab. Fin snap these dumbbells in half, say less!” “Say less” is slang implying full agreement or understanding and really means that the impressive body speaks for itself and needs no more words; this serves to set the tone for the conversation in a kind of up-to-date, relatable way that the younger, fitness-oriented crowd can dig.
One other less serious take on the counting and motivationchanted out there: “Can we lower the hoodie cost tho my guy plz”. A tiny glimpse into the other face of this community, the side of the consumer, because while the brand creates a culture around fitness, the brand itself is a business claiming that its followers would love to be a buyer at perhaps a better cost. And this interjects a little bit of reality on the frontlines of aspirational fitness discussions. This sentiment was especially felt during the recent Hero Hoodie release.
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The brand’s popular Core Collection has also seen massive demand. The community’s energy is often fueled by influential figures, including Meagan Good, who frequently shares her fitness journey.
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