Instagram/@jadenhossler
Jaden Hossler, who goes by jxdn as his stage name, has made a flood in the social media arena by announcing that the artwork of the forthcoming album ‘Reputation’ would soon be unveiled, just in two days. Posting the very brief yet powerful message, the creator, as expected, began to talk about and get the fans even more thrilled, the whole affair was a big issue for him as he is entering a new phase in his track career.
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Just a single line, “Cover art for Reputation in 2 days” was enough to start a conversation. the time of the share and the choice of words, even though no further information or pictures were given, indicate a great rollout is on the way. For a musician like jxdn, who first became popular through social media and then through his successful track, this was nothing less than a traditional way of building interest. jxdn was last heard of, and indeed that was the first major project, in 2021 when he shared the album ‘Tell Me About Tomorrow’. So, this announcement can be termed as a disappointment for years.
The comments section was filled with instant responses where the reactions ranged from pure delight to humorous comments. One fan perfectly reflected the general mood when he/she said, “he knows what we want!!!! ugh!!!” Those who had been waiting for a long time were ready to destroy this idea. Another comment ironically remarked, “Sir, this is a Wendy’s,” making fun of the unexpected and direct nature of the announcement which was then swallowed by the social media noise.
On the other hand, only positive comments were not there. One comment made by a user who sarcastically said, ” “Reputation” is copyrighted by Taylor Swift,” certainly opened up a debate. Others were quick to react with one saying, “dawg 💀,” which was basically an acknowledgment that this could create confusion or possibly even legal problems since T.Swift has the same theme for her anthem album of 2017. So, this creates more hype around the new album because the creator has taken a courageous step by dubbing his work the same name as one of the biggest and most contemporary stars in pop track’s history.
The majority of the comments were fun and playful; however, one user made a more serious remark stating, “Jaden needs his 2020 hype back.” This implies that the singer is looking back to the past; jxdn enjoyed a very successful debut during the COV period, thus he might think that the time of the new album release might be righ to re-open the door of the public’s attention to his quality. Apparently, the fan club is not going to be reticent in that regard since one of the fans has been heard saying, “we all need to stream tf out of reputation,” which is a quite clear indication that the fan base is planning to organize and ensure the success of the project.
Some fans are already predicting what will happen next after the cover of the album is revealed. An extremely positive and happy listener has commented, “I hope a song you posted on reels dancing is on the album.. that was a vibe,” indicating that the fans have been closely following his social media and they even have certain expectations about what songs will be on the album. Still another asked, “track video better be on Friday too,” meaning that listeners are not only looking forward to a single piece of art but also a full-fledged release behind-the-scenes as well. This reminds many of Jimmy Fallon‘s comedic musical segments.
The interaction that took place in response to the announcement speaks volumes about the nature of the creator’s followers. A combination of requests for specific content, teasing, and pointing out the album’s title problems shows that jxdn’s audience had really become part of the whole process and was very attentive to every detail of the rollout.
The countdown to the unveiling of the album cover has immediately reached a point where the anticipation is becoming unbearable. This strategy has seamlessly transitioned to jxdn’s next phase where not only he has revived his connection to the old fans but also perhaps attracted a few of the new ones who are interested in the project just because of its linking to a pop giant. The album will surely be successful in terms of track but the marketing campaign is typically the up-and-coming buzzworthy character and ‘reputation’ has already come under scrutiny in two forthcoming days if the visuals can meet the hype. The announcement even drew comparisons to Derek Hough‘s nostalgic social media posts.
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This situation brings to mind Jordan Fisher‘s musical tributes and the recent news about Ana Navarro Cardenas receiving a lavish gift.
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