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The last promo for lipsticks by Kylie Jenner and Hailey Bieber is a great show to portray friendship-across-business collaboration. The post was funny, celebrating the beauty side, with fewer contents; they were met with several reactions from netizens. It would rank as yet another blockbuster beauty world collab between the two biggest Instagram influencers.
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Kylie Jenner deep-dived for us and all into a true glam squad life with her bestie Hailey. There was little to the post but that was the perfect weight in the shout-out for bestie lip combo with a tag of the founder of Rhode Skin. That type of fountainhead casual-yet-strategic content is really good for keeping their brands afloat.
It runs on that familiar kinds of a behind-the-scenes look-and-feel. Anthony’s drunk voice laughing off Jennifer’s quick-paced chatter drifting into some sort of ‘speed’-based pun about how he had ‘two brain names,’ but couldn’t ‘grab the second.’ Somehow, it does sound genuinely unscripted, funny, and natural. Therefore, it struck with the fans as a home run.
Comments were pouring in about celebrating the friendship. One user commented, “When girls reallllly support each other,” with heart and fire emojis. That feeling was shared many times over. Then, of course, there’s the internet being the internet, throwing their shade every so often. Another commenter added, “mami you are bestie with everyone,” followed by a shrugging emoji, suggesting that perhaps the collabs are more business than personal.Letters started floating from over and over. The Portuguese comment would be: “There are no ugly women, only poor women,” yes, that sums up their mood. Another one goes: “What did Hailey use on her lips??? Wkwk.” The curiosity is real; everyone wants to know the exact products behind that gloss.
Supporters are wildly optimistic. “What about a makeup collab?” a fan questioned followed by lots of heart emojis. With the basis that their brands are successful enough, it’s quite a reasonable assumption. Praise was given to the technique: “I admire the concentration and skill with which you apply each detail, the result is becoming stunning.”
Not everyone was sold on the bestie story. One retorted, “It’s just because Hailey is an icon today they do their best baby to be with her,” with an emoji that was half smiling, half side eye. The subtext there… interestingly.
Amidst the hype erupted a supportive note: “Since the beginning, Kylie has always promoted her products alone. She continues to push forward despite the hatred for boycotting her products.” It’s a little reminder that behind the glam, there’s a real business in harsh weather.
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With those comments and Jenner’s post, the whole ‘girls supporting girls’ vibe was really anthem home—although this support also is a register. Jenner and Bieber have probably best understood their audience by combining personal friendship and product promotion authentically to both their brands. It’s such an elegant move that’s all about influence. The collab keeps driving engagement and forging trends, showing how equally profitable and glamorous this partnership really is. Kylie Jenner also recently teased a new Khy collection.
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