Instagram/@laurenlane
Expecting a baby hasn’t stopped Lauren Lane from putting herself first when it comes to self-care. Not only that, but the beauty influencer even revealed her daily bath routine and favorite hair care products to her followers. The guru of beauty described her use of Epsom salt baths for her pregnancy pain and Biolage Color Last shampoo and conditioner for her hair’s tone and shine.
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The self-care of Lauren Lane was as good as tattooed when she told the world how she is dealing with the tough side of pregnancy. “I cannot think of anything that could come even close to a bathing experience,” she spoke to the lens while, at the same time, telling everyone about her adding salts for pain, lighting candles, and finally creating what she calls ‘the whole shebang.’ The TV star specifically mentioned her bond with Biolage, and when she was asked if she was short of her favorite hair care products, she was very happy that there was still a little left. “I had a small panic when I thought I had run out of my favorite Biolage shampoo conditioner,” she mentioned, adding that the brand’s refill system assures that she is never out of stock.
The soon-to-be mom told that those bathing rituals have become her daily routine in the last weeks of pregnancy just so as to be comfortable. She also attributed the Biolage Color Last system to the color retention, brightness, and moisture of her hair being the reasons for the improvement. To Lauren, the product’s promise of keeping her ‘day one color for up to 40 washes’ is highly believable and thus, she regards it as an essential part of her pregnancy care routine when salon visits may become rare.
Lauren’s followers quickly connected to the leading-notch content, and some even started sharing their own stories and suggestions. One user was very glad about the choice of filtered water for baths made by Lane, while another user claimed that the home spa ritual was ‘absolutely vital for mother’s health and happiness.’ The discussion very soon turned into a general acceptance of bathing habits, with a number of users sharing their own observations related to the bathroom.
This was a hot topic and many people seemed to insist that magnesium indeed works and one of them even said that “the magnesium in a bath at the end of the day makes life so much better.” Another commentator informed that the only effect, however, not very pleasant, that just magnesium flakes cause is skin becoming ‘overly soft’ and claimed mentioning this, Lane showed great excitement in agreeing on their effectiveness. The whole scenario unveiled the fact that a lot of people who follow Lane are actually long-term customers of the Biolage brand since, for instance, one person said that they have ‘been using this shampoo for years,’ while another commented that they have to ‘get back on the Biolage train.’
A follower’s comment that one line: ‘OK, I need to order this,’ was the most revealing of all and it was the perfect illustration of how quick Lane’s recommendation works. This simple statement highlighted the very thing that was behind the honest support of Lane—her going to the very core of her followers and easily turning their personal likings into buying decisions. Besides, another user shared the same thought when they said that they use ‘the exact same’ products, which means that Lane’s beauty picks have been and still are a reliable source for the community.
What makes Lane’s method so special is that she combines the practical side of beauty with the pregnancy one. She does not just present products to the users—she provides actual solutions to the difficulties of pregnancy, physical discomfort, and personal grooming when one has almost no energy left that people encounter when pregnant. Her demand for the refill packs practically comes from understanding the situation of busy moms and couples expecting, for whom it is a huge convenience not to have to worry about running out of supplies. Her home transformations are just as thoughtful.
The audience was very welcoming toward Epsom salt baths, one lady said they were ‘a lifesaver pre, during and post’ pregnancy which meant that this practice has really helped and the mentioned effects have been lasting beyond the coming and going of the different trimesters. This has led to the sharing of bands of wisdom where mainly mothers and women and their children with a lot of pregnancy, postpartum and recovery experience were passing on the knowledge they gained from their struggles with the physical demands of pregnancy and postpartum were sharing their efforts.
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The bathing experience of Lauren Lane reveals more than simply a placement of the product – it indicates how she manages self-care and being normal at the same time in a physically challenging period. Hence, the brands she endorses are perceived as those that have actually been tried-and-tested and not just for promotion purposes, thus, they become valuable for followers who are going through or have just gone through a similar experience. The enthusiastic response shows that it is possible to build a community around shared problems and solutions by simply communicating easy but effective routines. She has even declared herself president of baby naming decisions, showing her humorous approach to pregnancy. Her family’s snack preferences are another area where she shares candid insights. Lauren has also revealed her baby name list, which generated significant discussion among her followers.
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