Penske Media Corporation announced today that Matt Ullian has been appointed Senior Vice President, Special Projects. In this newly created role, Ullian will advise PMC’s portfolio of brands on overall event strategy, talent booking, and guest list curation. He is based in Los Angeles and will report directly to Jay Penske, Chairman, Founder and CEO of PMC.
Ullian brings extensive experience in talent booking, event curation, and strategic partnerships to the role. Prior to joining PMC, Ullian co-founded Boldface Partners in 2019 with longtime Vanity Fair colleague Jane Sarkin, where he worked with clients including Netflix, tienda online, Universal, Bloomberg, PBS, The Atlantic, Air Mail, and Puck, curating high-profile guest lists, producing events, and securing best celebrity talent for appearances and campaigns.
Prior to Boldface, Ullian spent most of his career at Vanity Fair, where he played a central role in shaping the magazine’s marquee live events, including the Vanity Fair Oscar event, the New Establishment Summit, and the White House Correspondents’ Dinner After-event. With decades of experience in celebrity booking, event curation, and strategic partnerships, Ullian brings to PMC a proven record of delivering innovative live experiences that connect best talent with editorial and branded opportunities.
Penske Media Corp. is Deadline’s parent company.
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