The vote marks a victory for the UAW and for organized labor, which has faced years of difficulty organizing factories in Southern states. The UAW has twice previously failed to unionize the VW plant, in 2014 and 2019. The plant will join a handful of other unionized auto factories in the South, where local laws and customs have made it hard for unions to make inroads.
The victory came after a concerted campaign by local VW workers, assisted by UAW staff, who rallied workers to their cause by pledging that the union would help them fight for better health care and retirement benefits and more paid time off.
The union campaign also delivers a political victory for President Biden, who won the UAW’s endorsement earlier this year and has supported union expansion efforts.
The National Labor Relations Board is expected to issue the formal results later Friday.
“This election is big,” VW worker Kelcey Smith said in a UAW statement. “People in high places told us good things can’t happen here in Chattanooga. They told us this isn’t the time to stand up, this isn’t the place. But we did stand up and we won. This is the time; this is the place. Southern workers are ready to stand up and win a better life.”
The vote gives momentum to the UAW’s ambitious campaign to organize the factories of a dozen automakers in the South. Like VW, its other targets are mostly foreign-headquartered companies, including Honda, Toyota, Hyundai and Mercedes. Tesla factories in Texas, Nevada and California are also targets.
The UAW has long represented workers at Detroit’s Big Three automakers — Ford, General Motors and Stellantis — at factories mostly in the Midwest. But the union’s membership has dropped precipitously over the past few decades, leaving the UAW scrambling for new sources of growth.
The UAW’s strikes against Detroit’s Big Three last fall, led by the union’s ambitious new president, Shawn Fain, helped win record raises and other perks for workers — victories it is hoping to leverage to win new members in the South.
Local “Right to Work” laws in Southern states, as well as political and cultural traditions, have made it difficult for unions to expand. But some experts say workers’ attitudes are changing as younger people enter the workforce.
The victory in Tennessee adds fuel to the labor movement’s growing momentum across the United States. Petitions for union elections are up 35 percent in fiscal year 2024 compared to the previous year, the NLRB announced earlier this month. And American support for unions has soared to 67 percent, after hitting a record low during the Great Recession, according to Gallup polling. Last year, workers staged a series of high-profile strikes not just in the auto-industry, but also in health care, hotels and entertainment.
The victory opens new doors for expanding union membership in the United States, which has been in a near-steady decline since the 1980s. Last year only 10 percent of U.S. workers were in a union, a record low, in part due to the explosive growth of the labor market. Meanwhile, a wave of high-profile victories at previously nonunion companies, such as Starbucks, Trader Joe’s and REI, have yet to achieve first union contracts for workers.
